By Subhash K Jha
MUMBAI: Super-rapper Yo Yo Honey Singh is on to another league, literally. On Thursday evening, he kick-started his Global Fighting Championship (GFC) which Yo Yo, with his habitual enthusiasm described as the “mother of all boxing events.”
The who’s who of Dubai descended on World Trade Center for the event.
Says Yo Yo, “Film actors, sports persons, musicians, socialites, royalty and just personal friends…they were all here. I want this to be one of the biggest sporting events from India.”
Speaking for the first time about his interest in boxing, Yo Yo Honey Singh reveals, “My friends Shafiq, Zak D and Prince Aamir, we are all into boxing. We practice MMA (mixed martial arts) regularly. Ladna, koodna, khelna hamare khoon main hai. There are many wrestler’s in my mother’s family. So I guess I’ve inherited my love for wrestling from my mother’s side of the family.”
In Dubai’s busiest and most busy road the advertisement for the Thursday event stared out into the world.
Says the rapper, “I told the organizers that the hoarding announcing our event on Thursday night had to be bigger than the hoarding for the IPL (Indian Premiere League). But you know what? It was worth it. I wanted the announcement for our boxing event to be bigger than the cricket hoarding. In India we give too much importance to only one game. Baqi ke khel aur activities ka kya hoga? Why can’t boxing be a primary sport?”
He wants to make boxing an organized sport in India. “Just as I have broken the monopoly of film music as being synonymous with popular music in our country, I want to prove that cricket is not the only glamorous sport.”
Yo Yo Honey Singh, who has a bank of 200 songs ready, has big boxing plans for India. “In October I’ll be bringing the GFC to India.We want to take boxing to the level of cricket. But for that I need to give serious time to this endeavour. Luckily I have a bank of 200 songs ready. So I don’t have to worry about where my next song is coming from.”
What he needs to make boxing a viable financially lucrative sport in India is the participation of rich and influential friends.
Says Yo Yo Honey Singh, “For the Dubai event I invited 80 of my personal friends from all over the world. I just had to tell them about the event, and they were there. It’s very important to get friends on board, friends who make a difference.”
After Dubai Yo Yo flies back to India for a couple of days before flying off to LA.