NEW DELHI: Starbucks in India.
Well, that’s the news as the Seattle-based beverage giant opened its flagship Indian outlet (shown in the above picture) in the Elphinstone Building in Horniman Circle in southern Mumbai this week.
About 120 people can sit in the flagship outlet at a time, enjoying free Wi-Fi till 11 pm on weekdays and 1 am at the weekend.
Starbucks enters India in collaboration with Tata Global Beverages in a 50/50 joint venture.
Called Starbucks Coffee – “A Tata Alliance,’ the flagship store is designed to reflect Starbucks coffee heritage and embrace the local culture, with the artifacts, Indian teakwood furniture, floor design and interiors created by local craftsmen and artists, Starbucks said.
The outlet will have as many 42 items on the list, including Indian Espresso Roast that has been sourced locally. One cup of cappuccino could set you back by 100 rupees.
The beverage giant said the product portfolio at the first Indian outlet includes Starbucks signature espresso-based beverages, as well as Starbucks VIA Ready Brew and Starbucks Reserves.
The store will also offer Tata Tazo and Himalayan mineral water, and its broad food offering boasts a wide selection of 42 items; Western favorites, as well as locally relevant flavors reflected in such items as the Elaichi Mawa Croissant, Murg Tikka Panini, Tandoori Paneer Roll, and the signature Star Club.
Starbucks in India plans two more outlets at the Taj Mahal Palace and the Oberoi hotels in the city next week.
“We are proud to enter the India market with Tata Global Beverages, a global company that shares many of the same values that Starbucks was founded on more than 40 years ago,” said Howard Schultz, chairman, president and CEO of Starbucks Coffee Company, on the opening of the first outlet in India.
“Our first flagship store in Mumbai is an amazing celebration of great coffee, rich Indian heritage and community. Together, our two companies are bringing an unparalleled experience to India customers. We are investing for the long-term and see great potential for accelerated growth in India,’’ he added.
“This is a historic moment for Tata Global Beverages and Starbucks,” said R K Krishnakumar, Vice Chairman, Tata Global Beverages.
“Both companies have a history of delivering product innovation and the highest quality experience to customers around the globe. We are delighted to come together today and transform the coffee experience for consumers across India, while providing a community gathering place to connect with family and friends.”
Starbucks, which was born in Seattle in 1971, has 17,000 outlets around the world.
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