NEW YORK: MailOnline, the world’s largest English-language newspaper website, in July set a new monthly traffic record with 134,244,177 unique visitors. Within that month MailOnline also saw its biggest traffic day ever with 10.57 million unique visitors and broke an all-time hourly traffic record with 1 million unique visitors in a single hourly period.*
“I am pleased that each month we grow our audiences to new highs not just in the UK, but in the United States and around the English-speaking globe,” says MailOnline Publisher Martin Clarke. “What is exciting is the fact that these surges in traffic are coming predominantly from our core, loyal audience which is bookmarking our home page and visiting us directly, versus indirect traffic from external sources.”
“This is very good news for our advertisers, who are enjoying valued-added traffic far beyond our delivery guarantees,” says MailOnline’s North American CRO Rich Sutton. “Even more exciting for our partners is that our home page attracts a very affluent audience, with over 40% composition of $100,000+ household income according to comScore.”
Top stories last month ranged from the Spain train crash, Trayvon Martin, Corey Monteith, and the “royal baby.” But the global giant publishes hundreds of pieces of content per day which are collectively credited for driving its growth. No one article represented more than 4.7% of total page views on their record-breaking day.
“Our readers don’t just come to us to be informed, they also come to be entertained. We do both,” says Mr. Clarke. “They visit us every single day for breaking world news, entertainment, politics, lifestyle, sports, and more. We are delivering across the entire spectrum, the serious and the popular.”
MailOnline (www.dailymail.co.uk) is a division of UK-based DMGT, an international portfolio of digital, information, media and events businesses, which employs over 12,000 people and is listed on the London Stock Exchange (LSE:DMGT.L). MailOnline is known for its unique blend of world news, entertainment/celebrity buzz, pop culture editorial, female lifestyle editorial, and phenomenal images. MailOnline has one of the web’s most advanced advertising programs incorporating nearly every form of advertising from mobile, social and video, to native and ecommerce, with plans for more. Its robust analytics assure a brand-friendly environment currently enjoyed by some of today’s top global advertising brands. In candid video interviews, visitors call the site “addictive, revealing, funny, honest, and probing.” (Globe Newswire press release)