TORONTO: Ad spending on the Internet is rising faster than other media globally, says a report by Nielsen’s Global Adview Pulse.
According to the report, the Internet posted a growth of 7.2 percent in ad revenue in the first half of 2012.
Radio ad revenue rose by 6.6 percent, and TV ad spending by 3.1 percent during the period.
On the other hand, magazine ad spending was down 1.3 percent.
Overall, advertising investment during the period was up by 2.7 percent, according to the report.
Region-wise, Internet advertising posted major gains in the emerging markets of the Middle East and Africa where it was up by 30.3 percent and Latin America where it gained 20.6 percent.
In Europe, Internet ad revenue was up 11.2 percent.
In TV ad spending – which continues to hold 61 percent of advertising dollars globally – the biggest increases came in Middle East and Africa (30.1 percent), Latin America (6.2 percent) and North America (4.0 percent). The growth was nominally (1.4 percent) in Asia Pacific.
But TV ad spending fell 2.2 percent in Europe.
Magazine ad spending also fell significantly in both Europe and North America. But magazines and newspapers both saw growth in other markets, including Latin America, Asian Pacific, and the Middle East and Africa.
Cinema experienced a huge 40.2 percent gain in the Asia Pacific market but a marginal gain in Europe of 0.4 percent.
Overall, cinema saw an increase of 5.9 percent globally despite decreases in Latin America (-21.1 percent) and the Middle East and Africa (-19.1 percent).
Outdoor media ad spending also grew during the first half of 2012, with the biggest gains coming in the Middle East and Africa (+38.8 percent)and the Asia Pacific (+16.7 percent).