MUMBAI (News release): Universal Music Group has signed on 29-year-old Punjabi rapper and music producer Yo! Yo! Honey Singh.
In a release, Universal said his first release with the label is the new single titled “Bebo” – collaboration with upcoming Punjabi vocalist Alfaaz. The teaser clip on YouTube for “Bebo” has already amassed over 400,000 views.
Popularly known as Yo! Yo! Honey Singh, he is today’s biggest youth icon and has the numbers to back that….combined fan following on his Facebook and Twitter accounts are now over 5 million while he’s got over 150000 subscribers on his YouTube channel, the release said.
And if that’s not enough, his videos have collectively garnered over a whopping 210 Million views.
“Bebo” the infectious new single features the upcoming Punjabi star Alfaaz on vocals, whose successful debut album `Boy Next Door’ (2011) was produced by Honey Singh himself.
In “Bebo”, Honey Singh complements the smooth vocal flow of Alfaaz with his trademark Rap.
The video for the track will soon premiere on line and on television.
Says Yo! Yo! Honey Singh on his new signing and single, “I’m very excited today that after two and half years I’m collaborating with Alfaaz again on a brand new track ´Bebo´.”
“This time it’s not going to be a romantic song but I’m going to make you dance! I’m also very excited that this is my first worldwide release on Universal Music – home to such massive International artistes as Eminem, Lady Gaga, Rihanna, Enrique Iglesias amongst others…so it’s a new rising for Mafia Mundeer Records with Universal Music!”
Devraj Sanyal, Managing Director for Universal Music Group (South Asia), said, “Yo! Yo! Honey Singh is not just an artist…he is a bloody phenomenon! The new single “Bebo” will amass sales & views akin to any A-lister Bollywood song if not surpass it.”
Honey Singh began his career in the music industry in 2006. In 2006 he dropped his first single called “Glassy”.
The song was so explosive that it went massive on airwaves; consequently, Honey won the highly prestigious ETC Punjabi award for ‘Best Sound Design’ that year.
“Angreji Beat” by Gippi Grewal and Yo! Yo! Honey Singh, which was released in 2011 in his `International Villager’ album was later used in Bollywood film, Cocktail in 2012.
Being multi-talented and multi-tasking simultaneously, Honey Singh has stepped into acting, his first films being, Mirza – The Untold Story and Tu Mera 22 Main Tera 22.
That is not all, there’s more than meets the eye with Honey Singh. The hype of “High Heels” featuring Jaz Dhami still hasn’t simmered and he’s on to the next big song.
Honey Singh, Akshay Kumar, and Himesh Reshammiya joined forces together for “Lonely, Lonely”, a hot new song for Akshay Kumar’s new film, Khiladi 786.
“Bebo” will be released worldwide in the second week of June on Universal Music.