NEW DELHI: From !ncredible India to the Land of Life of Pi!
Well, as the Indian-shot film Life of Pi makes ripples across the world, the Indian government has decided to cash in on its appeal to promote tourism to Puducherry and Munnar in Kerala where the film was shot.
According to tourism minister K Chiranjeevi, his ministry will soon launch a `Land of Pi’ campaign abroad through print, online and other media to woo foreign tourists to India.
The worldwide promotion campaign will be done in English, French, German, Chinese, Spanish and Japanese languages.
Further, the Indian tourism ministry has also prepared ‘Land of Pi’ posters for distribution worldwide through its offices.
Since Life of Pi’s director Ang Lee is of Taiwanese origin, the tourism ministry has planned road shows in China and Taiwan.
India is also honouring Ang Lee and Life of Pi author Yann Martel with National Tourism Awards.
Puducherry and Munnar will also be promoted as tourist destinations through T-shirts and caps as well.
Tourists visiting the two places associated with the film will be taken on special tours and walking trails. Short films on the two tourist places will also be put on Youtube and other social media.