NEW YORK: Facebook’s user base jumped by 20 percent in India during the last six months even as the social networking leader suffered an erosion of 1.7 percent in its user base in the US during the period.
Capstone Investment analyst Rory Maher says in a report, based on proprietary software used to track Facebook user base, that Japan reported a whopping 60.3 percent jump in Facebook user numbers followed by Brazil with 45.6 percent.
On the other hand, Facebook user base was down 1.7 percent in Hong Kong and 1.1 percent in Singapore.
Facebook currently has 901 million active users each month.
In March, the number of Facebook users in India was reported at 51 million – a jump of 107 percent since March 2011.
According to estimates, with India’s Internet users set to more than triple in the coming years, the number of Facebook user base will overtake that in the US, if the current trends continue.
But, according to the report, the worrying factor for Facebook is that wherever its penetration has increased more than 50 percent of the population, its user base has started declining.
As many as 14 of the 23 countries where Facebook user base crossed 50 percent of the population reported a decline in user base, says the report.
“Facebook penetration estimates indicate that growth starts to flatten or decline once a market exceeds 50% population penetration. We believe this could be an issue for future Facebook growth since we estimate that outside of Southeast Asia and some countries in Latin America, most markets are approaching 50% penetration,’’ the report points out.
Even more worrying for Facebook is this week’s report of user dissatisfaction with the social networking site.
Facebook scores an all-time low of 61 in the annual American Customer Satisfaction Index E-Business Report, which rates companies on a 100-point scale.
More alarmingly, Google’s social networking site Google+ has been ranked at the top with a rating of 78.
A report earlier this year said that Google+ is expanding its user base rapidly that it could touch the 400-million-mark by the end of the year.