By Subhash K Jha
MUMBAI: Who wouldn’t want their product to be sold through Salman Khan? If there are any doubts as to his current star status, they can now be laid to rest. Judging by the insane rush to attach trailers to Salman’s latest release, there’s no doubt as to who the biggest star of them all is.
Apparently, 13-14 major producers and directors put in their application for their trailers to be attached to Dabangg 2. These included some of the biggest films under production or on the verge of release.
It can now be revealed that only two trailers have made it to the final cut. These are Rakeysh Om Prakash Mehra’s Bhaag Milkha Bhaag and Abhishek Kapoor’s Kai Po Che. Both, because of Salman and his brother Arbaaz Khan’s personal relationship with the people involved.
Confirming these, Arbaaz says, “Farhan Akhtar is a very close family friend. Salman and I have grown up with Farhan. He personally requested for Bhaag Milkha Bhaag to go with our film some time ago. There was no question of refusing. Then we saw the Bhaag Milkha Bhaag trailer attached to Talaash . So we asked Farhan if he still wants his trailer with Dabangg 2. He said yes. So it’s there. The other trailer going with our film is also a dear friend’s film. Gattu (Abhishek Kapoor) and I have known one another for years. He wanted his trailer of Kai Po Che to go with our film. So it’s going. No questions asked.”
Arbaaz admits there was an avalanche of requests for trailers to go with Dabangg 2. “I’d have loved to say yes to all of them. I love watching trailers when I go for a movie, the more the merrier. However we wanted Dabangg 2 to be of a particular length, no more than 2 Hours 10 minutes, so that exhibitors could squeeze in an extra show if they so wanted since there’s an unusual demand for screenings of Dabangg 2.”
Both the trailers of Bhaag Milkha Bhaag and Kai Po Che are being digitally encoded into prints of Dabangg 2. That means they have to be screened with the main feature film and cannot be deleted at the whim of individual exhibitors.
Says Arbaaz, “The decision to attach the two trailers was purely emotional. We didn’t think of what should go with our film. We only thought of the personal equation that we share with the people who asked to attach their trailers with us.”